Mighty Red Pen

August 22, 2011

Old Navy’s performance typo

Filed under: Apostrophe catastrophe,Perilous punctuation — mighty red pen @ 7:54 pm
Tags: , ,

Well, nothing gets the word nerds on the InterWebs more a-twitter than a typo of absolutely epic proportions. And, yes, Old Navy has delivered just such a typo. Behold, the “Let’s Go!!” t-shirt line. Or, as they actually say, the “Lets Go!!” t-shirt line:

I love these typo tees because they come in umpteen different colors and represent many, many different teams. The eight that are pictured here represent just a fraction of the available options.  The only problem I can see is that I’m not sure how I’m going to decide which Old Navy typo tee is the right one for me. So many typo tees, so little time!

H/t grammargirl and these guys.

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Bonus MRP moment: It was a banner day for bad typos. H/t to grammarsnark for spotting this product from Downy called ‘Unstopables.’ Memo to Downy: Those proofreaders Old Navy recommends? Yeah, no, don’t.

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2 Comments »

  1. Well I’m WAY behind the times. I only just saw this today on Yahoo. :(

    Comment by Skatha — August 24, 2011 @ 5:10 pm | Reply

  2. [...] headline because it imitates how its target audience speaks. But I am bothered by Old Navy’s “Lets Go” T-shirts. There’s no clever meaning behind Lets Go, and it doesn’t advance the brand in any way. It’s [...]

    Pingback by Copyediting Tip of the Week: Negotiating marketing copy edits « Copyediting Blog — August 30, 2011 @ 7:37 am | Reply


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