Mighty Red Pen

December 27, 2006


Filed under: Mad marketing,Pet peeves,Pop culture — mighty red pen @ 2:16 pm

MRP has always had a particular peeve about commercial spellings (gee, for example, “Dunkin’ Donuts”) and made up words, but this latest ad really sticks in my craw.

You’ve heard it — a bunch of slightly unwashed, wrinkly dressed twentysomethings mixed in with bright eyed and bushy tailed career folk, all in a coffee shop vaguely mumbling words to that tune you.just.can’t.get.out.of.your.head: “My mouth can’t form these words/Is it French/or is it Italian?”

And then, at the key moment, the cashier, looking like Dana Carvey as the Church Lady, turns to the camera and joins in with that unforgettable line: “Perhaps Fretalian.”



  1. Where’s the outrage that latte is not English? Therefore I am not ordering it in English, not that I would order it at all, but give me one of their chocolate honey dipped donuts any day, mmmmm forbidden donut. mmmmmm run on sentence.

    Comment by The Mole — December 27, 2006 @ 3:18 pm | Reply

  2. Moley — THANK you! You read my mind. I had *totally* forgotten that part which was “what’s the big deal about all the made up ‘Fretalian’ words but then they tell you to order a latte!”

    Comment by mightyredpen — December 27, 2006 @ 7:45 pm | Reply

  3. i am SO glad you brought this up. i cringe every time i hear “Fretalian”. but, you gotta admit it’s a good marketing campaign against Starbucks.

    Comment by aud — December 28, 2006 @ 9:40 am | Reply

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