Mighty Red Pen

January 12, 2007

Don’t show me the hand

Filed under: Mad marketing,Overseen — mighty red pen @ 12:55 pm

MRP is so sad for Office Depot.

So . . . well-documented that the Staples “Easy Button” campaign is a big, well-liked success. I think the ads are hilarious, especially the back-to-school ones.

Last night, I happened to catch Office Depot’s johnny-come-lately answer to the Easy Button: The Hand.

People run around the aisles of an Office Depot with a disembodied hand in a box that directs them to where they want to go. Really.

Disembodied hands give me the willies, which might just be because I saw “Doctor Who and the Hand of Fear” when MRP was just a wee, impressionable red crayon.

That was just about the creepiest thing I ever saw on tv. Okay, maybe that and the Lamisil “digger” ads.

Until now. The Office Depot hand is now officially the creepiest thing I’ve seen on tv.



  1. Wow, I had totally repressed my memories of that Doctor Who episode–until now. Shudder. I would scare myself senseless watching Tom Baker on channel 2 all through seventh grade because my long-term crush Todd Meskil was a fan.

    On a mostly unrelated note, did you take any classes with Caroline Webb? She did a killer impression of Sarah mewling “Oh, Doctor! You’re not dead, are you, Doctor?” which she pretty much did in every episode.

    Comment by cinetrix — January 12, 2007 @ 2:01 pm | Reply

  2. Um, MRP, there are just far too many things that need commenting on here, so maybe it will be helpful to create a list.

    1. The easy buttons are weird too. Good at first, but too much of them now! It’s like easy button for everything. Easy button overload! And not terribly funny, except for the one where they guy doesn’t realize he’s sitting on the easy button and it’s raining easy buttons. (hallelujah!…)

    2. “…just a wee, impressionable red crayon.” Now that is adorable. Hilarious in a way that the easy button commericals will never be and makes me chuckle ever time I think about a little red crayon growing up to be a mighty, red pen.

    3. I haven’t seen the actual commercial but it makes me wonder if the hand in the box is the hand from the Addam’s Family making a cameo appearance? (Do celebrity hands make as much at hawking products I wonder…?)

    4. Doctor Who? No, really, who is Dr. Who? Is he related to Dr. Pepper? Oh, right, the creepy weird British TV show that used to always be on PBS when growing up. British TV that isn’t any fun like Absolutely Fabulous is. All I have to say is your link for more information on this particular incarnation of the good Doctor has something about “TARDIS.” That was as far as I read, because if you know enough to edit the Wikipedia entry on Doctor Who, it is not hard to figure out who the ‘tard is. (And if you still don’t know, it’s probably the person the weird, disembodied hand’s finger is pointing to).

    Comment by Frida's Big Gay Dad — January 12, 2007 @ 4:24 pm | Reply

  3. Wait!
    5. (sorry!) It makes me cringe and look away every time that digger lifts up the toenail. Gross!

    Comment by Frida's Big Gay Dad — January 12, 2007 @ 4:27 pm | Reply

  4. Just the thought of that Lamisil commercial freaks me out. ::shudder:: The first time I saw it I seriously gasped out loud in horror. After that the second it came on tv I turned the station.

    If you don’t like evil disembodied hands then don’t watch Evil Dead 2: Dead by Dawn. Although next to Lord of the Rings the Evil Dead Trilogy is the best movie trilogy ever. (I’m sure right about now all your thinking is dork dork dork dork dork.)

    Comment by The Mole — January 12, 2007 @ 9:04 pm | Reply

  5. The Mole said:

    “(I’m sure right about now all your thinking is dork dork dork dork dork.)”

    Your vs. You’re

    Poor Mole.

    Comment by David — January 14, 2007 @ 4:11 pm | Reply

  6. Dude why are you lashing out at me? You are the *last* person who should comment on someone else’s spelling.

    Comment by The Mole — January 14, 2007 @ 7:20 pm | Reply

  7. Moley’s right, you know . . .

    Comment by mightyredpen — January 14, 2007 @ 7:32 pm | Reply

  8. The Mole is right.

    I was injured as a child and my spelling never fully recovered.

    Comment by David — January 25, 2007 @ 5:15 pm | Reply

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