Mighty Red Pen

October 24, 2007

This doesn’t SUX

Filed under: Mad marketing,Pop culture — mighty red pen @ 8:19 pm

If you’re at all like MRP, you’re interested in how cars and airports get their names. For example, earlier this year, I was supposed to fly BOS-JFK-PDX. But instead I flew BOS-LVS-PHX-PDX. Huh?

For instance, I’ve never understood why anyone would name a car Scion. And I am, I admit, a little superstitious about flying to a place that is routinely referred to as LAX.

So I was amused by this little tidbit about how the three-letter FAA identifier for Sioux Gateway Airport in Sioux City, Iowa, is SUX.


City leaders have scrapped plans to do away with the Sioux Gateway Airport’s unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport’s new marketing campaign.

Instead, they’ve decided to accentuate the positive. Well, good for them.


Bonus MRP moment: Go Sox!



  1. The funny thing to me about PDX is that it’s like an x-rated form of PDA, which makes Portland all that much more intriguing. I often fly in and out of MSY, which I call “missy” and that seems very appropriate for the city – I imagine a native saying to me, “You come back to New Orleans any old time you want, Missy-Dear.” And then, there’s GRR, for Grand Rapids. That’s just how I feel when I am there: “Grr, what they hell am I doing here again?”

    Now a still-unanswered question for MRP is: What exactly happened during that layover in LVS?

    Finally, my favorite care names are: the AMC Gremlin (and this was the name of a folkloric little trouble maker before the auto maker took the name on) and the Chevy Nova – which all present and former high school Spanish students believe did not sell well in Latin America because who would buy a car that says right on it that it doesn’t run?! (“No va” = doesn’t go.) Urban legend or not, that makes me giggle.

    Comment by Margarita — October 24, 2007 @ 9:20 pm | Reply

  2. I live in New Orleans and ours is MSY. Which I can understand, up to a point. The original name of the airport was Moisant Air Field. So I understand the MS, but not the Y.

    Comment by Blue — October 25, 2007 @ 3:32 pm | Reply

  3. Margarita, you know that what happens in LVS stays in LVS.

    Comment by mightyredpen — October 25, 2007 @ 7:31 pm | Reply

  4. I assumed it was called a Scion because it’s an offshoot/offspring of Toyota.
    (Yes, as you may have guessed, I have one.)

    Comment by Gloom Raider — October 26, 2007 @ 2:06 pm | Reply

  5. Kansas City is MCI, which I’ve never bothered to understand. I’m just glad that the U.S. Postal Service used reason when it crafted the 2-letter designations for states. The only change I’d make would be for “NY” to become “SX.”

    Comment by Helen's Dad — October 31, 2007 @ 11:38 am | Reply

  6. Gloom Raider, I think you’re absolutely right. I just thought the name was sort of pedestrian when compared to some of the other more imaginative car names that make you go, “Now where did they come up with that?”

    Comment by mightyredpen — October 31, 2007 @ 7:58 pm | Reply

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