Mighty Red Pen

November 8, 2007

Ringing in the new year

Filed under: Mad marketing,Perilous punctuation — mighty red pen @ 12:09 pm

They had three choices: New Year’s Eve, New Years Eve, or New Years’ Eve, and they got it totally wrong. Not once, but twice. And in two different ways.

new-years.jpg

new-years-eve.jpg

Okay, here’s the deal. The new year (only one of them) possesses the eve, so it’s New Year’s Eve.

Yes, the same rule will apply to New Year’s Day.

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1 Comment »

  1. Don’t pick on the poor Bruins. They haven’t won a championship so they probably have the players doing their copy editing.

    Comment by david — November 8, 2007 @ 4:52 pm | Reply


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