Mighty Red Pen

December 1, 2007

Such a ham’s!

Filed under: Mad marketing,Overseen,Perilous punctuation — mighty red pen @ 8:34 pm

Hat tip to Hilly for this sign from Mercik’s Bilo in Homer City, Penn. What you’re looking at is the extra apostrophe in honey hams.

bilo-of-homer-city.jpeg

Incidentally, if you’re wondering what a bilo is, you’re not alone. MRP asked Hilly about this and he explained, “A Bilo is a chain of grocery stores near my hometown. As an aside, the chain can’t seem to figure out the capitalization for the name. I’ve seen it written as ‘BiLo,’ ‘Bi-Lo,’ and ‘Bilo.’  The name is supposed to be a pun on ‘Buy Low,’ I think.”

If you like this kind of thing, check out this post from our friends at GrammarBlog, which still has me giggling, and of course, pay a visit to our friends at Curious Signs.

3 Comments »

  1. I’m going to go out on a limb and suggest that it’s just in a conversational style, with a missing punctuation mark.

    Read it out loud:

    “Vernon Manor honey ham’s a dollar twenty-nine per pound.”

    (Apparently, today I’m really giving the benefit of the doubt.)

    Comment by Danny — December 1, 2007 @ 9:02 pm | Reply

  2. You were really in a charitable mood when you wrote that, huh? I can see your point but I think I’m sticking with my side of the story. What do others think?

    Comment by mightyredpen — December 3, 2007 @ 1:16 pm | Reply

  3. That’s a shaky interpretation, and it still doesn’t excuse the inexplicably lowercase “l” and “i” at the top and the “lB” at the bottom.

    It seems more likely that the person writing it was abusing the language with abandon.

    Comment by NoBingo! — December 12, 2007 @ 1:39 am | Reply


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