Mighty Red Pen

February 1, 2008

Serif for president!

Filed under: Mad marketing,Pop culture — mighty red pen @ 5:24 pm
Tags: ,

Insightful article in the Boston Globe the other day that examined the different graphics the presidential candidates use to represent themselves. For starters, let’s just note that no one is using Comic Sans.

logos2.jpg

My favorite moment in the article is their analysis of Mitt Romney’s visual presentation:

romney2.jpg

The graphics are puzzling. The eagle logo has the head of the US Postal Service logo and body of the Norwegian flag flowing behind it. Not sure what that means.

The authors ended with this note: “If we were to predict the results based on typography and design, we would pick McCain and Obama.”

Well, at least we know now it won’t be Edwards and Giuliani.

Read more of “What font says ‘Change’?: Type designers decode the presidential candidates.”

2 Comments »

  1. Thanks for the link!

    I think Mike Gravel would use Comic Sans.

    Comment by Elisabeth — February 2, 2008 @ 2:13 am | Reply

  2. Thanks for the link!

    I think Mike Gravel would use Comic Sans.

    Comment by Elisabeth — February 2, 2008 @ 2:21 am | Reply


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