Mighty Red Pen

March 5, 2008

Apostrophe categgstrophe!

Filed under: Apostrophe catastrophe,Mad marketing,Overseen — mighty red pen @ 6:10 pm
Tags: , , ,

Thanks to Cookiezim for spying not one but two errant apostrophes (same apostrophe mistake: it’s instead of its) in the late winter 2008 Pottery Barn Kids catalog. On page 2:


And page 53:


Let’s hope that their proofreaders get a guide to apostrophe use along with their chocolate bunnies and marshmallow Peeps in their Easter baskets this year.


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