Mighty Red Pen

September 26, 2008

What’s the good word?

Filed under: Lit review,Wordsworthy — mighty red pen @ 6:12 pm
Tags: , , , , ,

“I love neologisms, coinages, new words, whatever you want to call them. I think ‘staycation’ is hilarious,” says writer Alex Beam in a recent column in the Boston Globe, “Put in a Good Word for Me.”

It’s an amusing commentary on the topic of neologisms, and Beam references Paul MacInnes’s June column in the Guardian. But what really interested me was his discussion of a new book, Brocabulary: The New Man-i-festo of Dude Talk by Daniel Maurer.

Examples of brocabulary:

“Brobituary” is the all-too-apropos term for the valedictory speeches a man hears at his wedding. Full of praise and good feeling, they signal that the portion of his life worth living has come to an end.

A manecdote is a story that emphasizes one’s manliness. Like the time I talked about repairing the garage door. Which I still haven’t done.

I can think of a couple of others. Manorexia (which I loathe because it seems to suggest that anorexia in men is somehow different from anorexia in women) and also mandals (sandals for men). And of course, there’s that episode of “Seinfeld” in which George’s dad wants to market a bra for men called “The Bro.”

What other brocabulary do you know (and no fair peeking in the book!)?



  1. I absolutely love this topic and am delighted to learn about the book. I’ve written about man-words several times myself, but admit that “brobituary” is new to me.

    Besides “mandals,” there are “mandles”–candles with “manly” scents like, no joke, Urinal Cake. Also “manther” (man + panther; the male equivalent of a “cougar” who preys on younger men); ManQuarium, an invention of the Gillette razor company; mankini, Borat’s scary swimwear; and manzillian, a Brazilian wax job for men.

    More here: http://tinyurl.com/3vv6u4

    Comment by Nancy — September 27, 2008 @ 1:17 pm | Reply

  2. I bought already 3 of Maurer’s books for my 2 boyfriends and brother, to bro-educate them!

    Comment by Tana — September 27, 2008 @ 10:38 pm | Reply

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    Pingback by Arts and Sciences « Ducks and Drakes — September 28, 2008 @ 5:22 pm | Reply

  4. “Manscaping” – the trimming/waxing/shaving of male body hair (possibly also facial hair?)

    Comment by Emily — September 29, 2008 @ 10:19 am | Reply

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