Mighty Red Pen

October 11, 2008

It’s in the fine print

Filed under: Mad marketing — mighty red pen @ 2:27 pm
Tags: ,

Hat tip to Gopher, who wrote to share this little tidbit from AT&T:

She pointed out the apparent disconnect between what they say:

And what they mean:

She writes, “Not even ‘some restrictions.’ It’s significant restrictions. And yet: Sky’s the limit. Like parents who tell their kid, you can be anything you want to be when you grow up, as long as what you want to be is a doctor.”

I’m thinking with freedom like that, who needs restrictions?


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