Check out this fundraising letter that was recently sent by the folks at Framingham State College to 6,000 alumni. Click on the image to enlarge it (image courtesy of the Metrowest Daily News):
In a nutshell, this fundraising letter, which was directed at recent graduates of Framingham State, is sprinkled liberally with the word “blah” as in “blah blah blah.” One hundred and sixty-seven blahs, in fact. Now I know it must have seemed like a clever idea at the time (“Hey! Let’s speak to the kids in a language they’ll understand!”), but the upshot was that, according to this article in the Metrowest Daily News, they got a lot of complaints.
The floor around the brainstorming table is usually littered with ideas like this but somehow, this one managed to not only get implemented, but actually had the blessing of the administrator who signed off on it. Not anymore. Apologies have been issued all around.
Not for nothing, however, so far they’ve raised $2,000 from 40 alumni who had never given to the college before. Well, blah blah blah.