Mighty Red Pen

October 21, 2008

Your lips are moving but all I hear is blah blah blah

Filed under: Mad marketing,Wordsworthy — mighty red pen @ 6:13 pm
Tags: , ,

Check out this fundraising letter that was recently sent by the folks at Framingham State College to 6,000 alumni. Click on the image to enlarge it (image courtesy of the Metrowest Daily News):

In a nutshell, this fundraising letter, which was directed at recent graduates of Framingham State, is sprinkled liberally with the word “blah” as in “blah blah blah.” One hundred and sixty-seven blahs, in fact. Now I know it must have seemed like a clever idea at the time (“Hey! Let’s speak to the kids in a language they’ll understand!”), but the upshot was that, according to this article in the Metrowest Daily News, they got a lot of complaints.

The floor around the brainstorming table is usually littered with ideas like this but somehow, this one managed to not only get implemented, but actually had the blessing of the administrator who signed off on it. Not anymore. Apologies have been issued all around.

Not for nothing, however, so far they’ve raised $2,000 from 40 alumni who had never given to the college before. Well, blah blah blah.

2 Comments »

  1. 6000 letters –> 40 gifts = 0.6% return rate

    That sucks for a totally cold appeal (like Salvation Army sending you a letter out of the blue which should be more like 1-3%), and is abysmal for an alumni appeal (since there is already an org/prospect relationship).

    What’s more, $2,000 didn’t even cover postage for the project. What a mess.

    Comment by Gopher — October 21, 2008 @ 8:34 pm | Reply

  2. […] story reminds me of the the Framingham State College fundraising letter that was filled with “blah blah blah” and which the administration defended with the […]

    Pingback by Unofficial trashbags « Mighty Red Pen — February 12, 2009 @ 7:56 pm | Reply


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