Mighty Red Pen

October 23, 2008

Beverly Hills chihuahuahahahahaha

Filed under: Mad marketing,Pop culture,Wordsworthy — mighty red pen @ 7:18 pm
Tags: ,

Sorry if I’m a little late to the game on this one, but this just caught my eye. I don’t know what to make of the “phonetic” spelling of chihuahua in these “Beverly Hills Chihuahua” ads:

My general sense is that this isn’t even remotely phonetically correct. My trusty American Heritage Dictionary says that what we want is chə-wä’wä , which is to say two syllables that have the wah sound, not one syllable with the wow sound. (MRP: not a linguist. But you get the idea, I think.)

Do they really think that people need help pronouncing chihuahua? Or are they trying to put the “wow” in “chihuahua”? They couldn’t have picked a clumsier way.

So what could it mean? I have no idea, but I’ll tell you one thing: this approach goes to the dogs.



  1. chə-what-what?

    Comment by tk. — October 24, 2008 @ 10:05 am | Reply

  2. I still prefer to pronounce it the old-fashioned way: bark’-ing rat.

    Comment by David — October 24, 2008 @ 1:37 pm | Reply

  3. You’re right that it’s not completely accurate, but I don’t think it’s far off for an approximate anglicization. I don’t think they could resist having a “wow” in there.

    Comment by John — October 24, 2008 @ 4:35 pm | Reply

  4. Okay on the approximate anglicization … but then that brings me back to my other question: do they really believe people don’t know how to pronounce chihuahua? Or maybe I’m optimistic in that regard.

    Comment by mighty red pen — October 30, 2008 @ 6:58 pm | Reply

  5. Great minds think alike (and fools never differ)…

    I have to admit that I pronounce ‘chihuahua’ with a distinct ‘wow’.

    Comment by JD — October 31, 2008 @ 9:45 am | Reply

  6. It’s a joke, because this particular chihuahua is an heroic action dog. I would have liked chi-wa-WOW! better myself, but it’s not meant to be telling you how *really* to pronounce the breed.

    Comment by The Ridger — November 1, 2008 @ 4:55 pm | Reply

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