Sorry if I’m a little late to the game on this one, but this just caught my eye. I don’t know what to make of the “phonetic” spelling of chihuahua in these “Beverly Hills Chihuahua” ads:
My general sense is that this isn’t even remotely phonetically correct. My trusty American Heritage Dictionary says that what we want is chə-wä’wä , which is to say two syllables that have the wah sound, not one syllable with the wow sound. (MRP: not a linguist. But you get the idea, I think.)
Do they really think that people need help pronouncing chihuahua? Or are they trying to put the “wow” in “chihuahua”? They couldn’t have picked a clumsier way.
So what could it mean? I have no idea, but I’ll tell you one thing: this approach goes to the dogs.