Mighty Red Pen

December 22, 2008

It’s a mystery

Filed under: Mad marketing,Pop culture,Wordsworthy — mighty red pen @ 7:36 pm

Z spotted this little tidbit in an e-mail from Minnesota Film Arts. Check out how the copy around the ad plays a little loosey-goosey with the name of the film:

in-memory-of-father2

So the film is called “In Memory of My Father” but whoever produced the surrounding copy thinks it’s called “In Mystery of My Father.” Now, I’d like to say let the copy editor who has never made such an error get by on their watch cast the first red pen, but “In Mystery of My Father”? Come on.

2 Comments »

  1. It’s sloppy that they didn’t go back and check that, but I wouldn’t go so far as to say that the editor thought the name of the film was “In Mystery of My Father.”

    Who hasn’t been distracted and accidentally typed a similar word that happened to be on their mind? For example, last night someone on a message board I frequent said “Profession, Craft and Perfume…” instead of “Profession, Craft and Perform” (three character-based skills which were in Dungeons & Dragons 3rd edition but removed from the more recent 4th edition).

    I know I’ve done the same thing myself quite often.

    Comment by Asmor — December 23, 2008 @ 9:34 am | Reply

  2. One would assume that someone who publicly admits to playing Dungeons & Dragons would have more of a sense of humor.

    Comment by David — December 23, 2008 @ 10:33 am | Reply


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