Mighty Red Pen

April 28, 2009

It’s in their job description, actually

Filed under: Word wars — mighty red pen @ 6:37 pm
Tags: , ,


Hat tip: Toothpaste for Dinner.


1 Comment »

  1. http://www.observer.com/2009/media/wood-war-who-wins-todays-grabby-tabloid-battle-your-eyeballs-23

    Not immediately germane, but I thought of you when reading the end of this paragraph:

    General observations: Today’s installment of Wood War allows us to pontificate on a difference between the two papers. The Post just has a better understanding of the value of density on the front page than the News does. Filling the page with images and type in such a way that every element seems ready to explode from its container is a way of expressing urgency, even agitation; it’s one of the defining elements of the emotional landscape the Post uses to lure in readers every day. I used to say that I thought there was a full-time staffer at the Post that read through the copy and replaced all latinate words with germanic ones: “arrest” becomes “nab,” “rapidly” becomes “fast,” “assist” becomes “help,” “error” becomes “mistake,” “salary” becomes “wage.” The dense front page is somehow the visual equivalent, and today the effectiveness of the technique is clear.

    Comment by cinetrix — April 29, 2009 @ 9:04 am | Reply

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