The Wisconsin Tourism Federation recently changed its name to avoid the unfortunate corresponding abbreviation: WTF. They will now be known as the Tourism Federation of Wisconsin:
According to an article:
The body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin (TFW), in an attempt to put a stop to the jokes.
It seems that the federation was unaware of—or unconcerned by—the modern meaning of WTF until its acronym was featured on a blog that compiles unfortunate corporate logos earlier this year.
Commenters wondered whether an expression of foul-mouthed astonishment was the best way of boosting tourism to a state that would not be an obvious choice for most holidaymakers.
Did make me wonder if the Universal Technical Institute (or UTI for short) might also consider following suit.
Graphic from the Telegraph.
MRP bonus moment: The blog that compiles “unfortunate logos” is Your Logo Makes Me Barf.