Mighty Red Pen

November 18, 2009

“Pags” gags

Filed under: Mad marketing — mighty red pen @ 6:57 pm
Tags: ,

Steve Pagliuca is one of the candidates for the U.S. Senate seat in Massachusetts left open after the recent passing of Ted Kennedy. MRP just spotted this advertisement for his campaign. I’m sure Pags is an endearing nickname among those who know the candidate, but it’s hard to take seriously as a campaign pitch:

Call me fussy if you like, but I prefer my candidates to have a certain amount of gravitas. “Building a Bridge to a Better Bubba”? “Poppy for President”? “Dubya=Compassionate Conservative”? They’re just missing a certain je ne said quoi.

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