Mighty Red Pen

October 25, 2010

Which came first, the chicken or the logo?

Filed under: Mad marketing,Overseen — mighty red pen @ 5:05 pm
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I stumbled across this logo recently, and it made me wonder: What’s an ovarian semiconductor? Does it have something to do with infertility treatments?

Here’s the actual logo for Varian Semiconductor Equipment:

Here’s what I thought I saw:

It was only after looking at it more closely that I realized that the orb in the logo was just an orb and not a big O. The company’s business is something scientific, but it’s nothing to do with ovaries or reproduction. At all.

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Bonus MRP moment: You like logos? You like to talk about logos, the properties of logos? Be sure to check out Your Logo Makes Me Barf.

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