Mighty Red Pen

September 20, 2011

Cents and centsability

Filed under: Lit review,Mad marketing — mighty red pen @ 5:35 pm

I just don’t know what to make of Jane Austen’s English Ivy Diamond Engagement Ring. If you are a true Jane Austen fan, is this something you would want because it makes you feel like Elizabeth Bennett, or do you scoff at the crass marketing of that which you love?

The ornate ad copy doesn’t help: “From the era of lace and love, grace and honor. This is a ring that is both romantic and perfectly logical. The romance is in the details . . . it always will be. . . .The Jane Austen English Ivy Ring is a ring for the romantically inclined.”

I’m a Jane Austen fan, and I’m leaning toward scoffing (even though, admittedly, the ring is pretty), but I’d be interested to hear from anyone who has a strong opinion either way, especially anyone who finds this a charming tribute to the author.



  1. I find it a bit austentatious. And I wonder if the diamonds (pretty though they be) are conflict-free.

    Comment by Stan — September 22, 2011 @ 10:39 am | Reply

    • Good one!

      Comment by Val S. — September 22, 2011 @ 7:08 pm | Reply

  2. Count me as scoffing also. Quite apart from the crass materialism of the marketing, the ring isn’t a strikingly unusual design and I’m pretty sure that it is also wildly historically inaccurate. To say nothing of the fact that Mr. Darcy would be appalled at his personal business being flaunted in the marketplace.

    Comment by Nancy | Roving Lemon's Big Adventure — September 22, 2011 @ 10:47 am | Reply

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