That ha-ha-thunk sound you hear? That’s the sound of me laughing my head off. And no, it’s not because Beyoncé and Jay-Z named their child Blue Ivy. It’s because of this error, which is such a D-U-M-B copyediting mistake that laughing is the only thing to do.
Here we have an article about Beyoncé and Jay-Z’s new baby girl. As pointed out by the article, some people are confused by the name: Is it Blue Ivy or Ivy Blue?
Okay, we’ve now established it’s Blue Ivy, right? Definitively established that the child’s name is BLUE IVY. Right?
Which is why you have to do a complete double take a few paragraphs later when you arrive at this query:
Um, what do I think of the name Ivy Blue? I don’t know! Who cares? The child’s name is Blue Ivy! Which was well-established several paragraphs earlier! By you!
Somewhere, there’s a copy editor that’s feeling pretty, um, blue.