Mighty Red Pen

December 21, 2008

Between impermeable rock and a hard place

Filed under: Mad marketing,Wordsworthy — mighty red pen @ 2:59 pm
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Mighty Quinn wrote to share this little tidbit, the label from a bottle of Fiji water (thank you for your patience with the blurry image):

fiji-water1

Mighty Quinn observes, “Read the story and then look  at the picture.  The picture says the ‘artesian’ water is protected by ‘impermeable rock’; yet the story says the water flows through the volcanic rock . . . really?  Would you think, perhaps, permeable might have been a better
word choice?”

On the face of it, it seems that Mighty Quinn has a good question here. Looking at the diagram, it seems that the water flows through the volcanic rock and then magically appears in the aquifer which is, as MQ notes, surrounded by impermeable rock.

Although MRP took geology to satisfy an undergraduate science requirement, we are word nerds here and not rock scientists. So from that point of view, I would say MQ has a good point about the copy and illustration: The water cannot flow through impermeable rock as shown. I have a sneaking suspicion that the problem is a matter of representation (for example, it once was volcanic and it is now impermeable. As a for instance). But if there is anyone better versed in geology out there who could chime in (anyone? anyone?), please do.

July 24, 2008

Like burning halava

Filed under: At home with MRP,Kidspeak — mighty red pen @ 7:13 pm
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While we’re on the subject of mondegreens, this one was overheard on a walk in MRP’s neighborhood.

S. (age 5): Mom! We have to run by this house!
MRP: Okay! We do? Why?
S.: Because the leaves on those bushes are made of halava!
MRP: They are? Oh my goodness. [pause] What’s halava?
S.: It’s like fire! It will burn you! Halava! Run!
MRP [pondering a moment]: Do you mean hot lava?
S.: Yes! Run!

Note to self: Only known volcano in Metrowest Boston area may be located directly around the corner from MRP’s house.

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